The Moravica district is located in the central and South-Western parts of Serbia, South of the capital Belgrade. The administrative, economic and cultural centre of Moravica is the city of Čačak (Grad Čačak). The economic structure is composed mostly of services, trade, industry (metal-processing, paper production and chemical industry) and agriculture and the region has a long business tradition dating back to the 19th century. Despite recent progress in terms of innovation and entrepreneurship, Moravica would highly benefit from the revitalisation of, once famous, large industrial sites, that should be put in use in the overall process of securing sustainable and climate changes aware development of the region.